Candy is an integral part of people‘s lives, snack food, but also the world an important part of the retail market. From the production point of view, China is now the world‘s second largest after the U.S. confectionery market, has formed a group of influential brands. At the same time, China‘s confectionery market has entered a mature stage of development. Champoux consulting food industry analyst recently said that China candy industry in the future will show four major trends.

First, China‘s candy industry to the high-end market. Although the Chinese confectionery market is large, however, the high-end confectionery market is still a blank field. Currently, high-end candy brand is still dominated by foreign brands, these brands accounted for approximately 70% of domestic market share. Domestic confectionery market, although there are many brands, but most remain in the low-end market. These are Chinese candy industry to provide opportunities for the development of high-end market.

Second, the increasingly fierce competition resulting ad spending is increasing. Currently, candy consumption has not only stay in the candy itself, candy is well-known, to send out whether "Enough face", has become China‘s consumers buy candy factors to be considered before. Therefore, the Chinese candy manufacturers in the R & D invested more taste, more attention to their own branding, celebrity endorsements to pay big bucks for a few, such as a well-known candy company go to Lee Hom, Twins and other popular singers to help out and so on.

Third, the individual needs to increase, resulting in further breakdown products and vendors to innovate. Now consumers will no longer enjoy the type of candy as a general consumer goods, candy functionality is also greatly improved. For example, when you use the candy marriage; festivals gifts gift; even that mind transfer material. These require manufacturers in the pursuit of candy flavors at the same time, pay attention to different consumer needs. Compared to the previous general market segmentation, market segmentation is now more refined.

Fourth, manufacturers will develop more sugar, sugar-free candy. Consumers increasingly concerned about their health today, many medical institutions are also less sugar publicize the benefits to the human body. In recent years, xylitol and other sugar-free candy popular, not only the emergence of sugarless gum, but there is also suitable for diabetics, sugar-free candy, sugar-free snacks and so on. "Sugar-free" label really attract consumers‘ attention. "

Chinese candy industry in the next 10-15 years is still great "sweetness." Because China still needs a lot of domestic confectionery brands to fill gaps in the market. However, in the next 10 years, the candy industry will also face stiff competition because the candy industry‘s low barriers to entry. While China‘s domestic and foreign confectionery brands will face candy brands competing against. Chinese candy manufacturers only pay more attention to market segmentation in the future, to understand consumer demand, promote innovation, in order to occupy a favorable position in the candy industry.